Today I had a client fire me. He isn’t happy because we have had his place listed for four months and it hasn’t sold yet. He questioned my dedication, my marketing, my attention to his listing, pretty much everything I have done.
He is also upset with me because I told him when I first listed his home that the price he told me he wanted was too high, and I’ve been telling him to drop the price every time we’ve spoken. It never got dropped.
The fact of the matter is, this IS my fault. I should never have taken a listing at a price where I knew it wouldn’t sell. Optimist that I am, I thought he would see the light and let me lower it after a month or so. Lesson learned, and I am out my photography and marketing costs. Yup. I lost money on this deal.
So what DO real estate agents do? We study and interpret the market. We stay up on current trends and work to price properties along a fine line where they will sell for as much as possible while still creating interest in as large a buyer pool as possible. We stage and photograph to highlight a property’s best features. And a million other things.
We DON’T have crystal balls, or a pocket full of zombie-like buyers with tons of cash just waiting to do our bidding and buy properties when our clients are ready to sell. We don’t create market conditions. I wish we could sometimes, but real estate values are driven primarily by supply and demand. If I could control that I’d probably rule the world.
All this to say, if you’re in need of real estate advice or services, I am glad to be of service. And I will do my very best to help you. And I hope that when I give you my very carefully researched and thought out recommendations, you will take a moment to consider that maybe, just MAYBE I know what I’m talking about.